behind the business

Based out of Andover, Massachusetts, Murf + Co. started with inspiration from our goodest boy, Murf. After planning my wedding in 2018 I fell in love with the design invitation process – I quickly decided to open an Etsy shop to pursue creating custom invitations for others. After listing a cocktail napkin with Murf on it, the idea of incorporating pets into people's big day took off! Smitten by the opportunity, orders started booming. Today we focus heavily on signage, koozies, and coasters, alongside our original love for invitations.




I am absolutely obsessed with these napkins! We ordered these for our wedding day since our four legged best friend couldn’t be there. They made him a part of our big day. They were a huge hit. I couldn’t recommend getting these more if you’re looking for a way to include your dog!
- Ginny

The personalization and creation process was so seamless - they really made sure I was happy with the mock-up before printing. I love these so much and can't wait for my guests to see them! Definitely recommend.
- Alana

Laura was incredible to work with! The customer service was wonderful. She was so helpful in ensuring the picture matched the napkin outline. I asked for more shading and she was so responsive and made the napkin design “pawfect”! Very happy with the quality, color and design. I highly recommend!!
- Clare